AI-based smart fulfillment company FASSTO announced on December 8 that it will officially open a fulfillment center in Santa Fe Springs, near Los Angeles, and begin its full-scale attack on the North American logistics market.
The establishment of this center in the Americas is part of a strategy to strengthen the logistics competitiveness of growing K-brands in the global e-commerce market. Pasto focuses on improving the success rate of local market entry by addressing complex customs procedures and delivery delays in the US, issues that are difficult for individual Korean sellers to navigate.
The core strategy is "forward inventory deployment," which involves pre-positioning inventory locally and immediately shipping it when orders are placed. To achieve this, Pasto provides a one-stop service that integrates the entire import and export logistics process, including forwarding (shipping and air), local customs clearance (IOR) and trucking, warehousing, shipment, and inventory management (3PL), and last-mile delivery (USPS, UPS, FedEx, etc.).
In particular, Pasto has differentiated itself by offering licensing solutions to address strengthened import regulations in the United States. Pasto supports compliance with the Cosmetics Regulation Modernization Act (MoCRA) and the FDA Foreign Supplier Verification Program (FSVP), and minimizes customs clearance risks by acting as an importer of record (IOR) on behalf of the importer.
We're also strengthening our support for sellers on global platforms, including Amazon. The Americas center offers both Amazon FBA warehousing and FBM direct shipping, and also handles customer support (CS) tasks such as returns management, labeling, and repackaging locally. Furthermore, we've secured price competitiveness by offering the lowest-cost shipping service to Shopify-based D2C customers.
Building on these services, Pasto is expanding its presence with major domestic brands. Global commerce company A has already completed stocking and begun local delivery, and K-fashion brands are also preparing to enter the market.
A company official said, “The U.S. market has many variables, such as customs clearance and inland transportation, making it difficult for domestic sellers to build infrastructure independently.” He added, “A dedicated team of Korean and U.S. experts will support not only logistics but also the establishment of local corporations and marketing to help K-brands establish themselves in North America.”
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