The Busan Creative Economy Innovation Center (CEO Yongwoo Kim, hereinafter referred to as Busan Creative Economy) announced that it had concluded the 'Plug in: Alliance Networking Party' held in Haeundae on December 4th, where domestic startups and global partners could interact.
This event is an extension of Busan Changgyeong's integrated brand for global expansion support, "Plug in." It was designed to support startups' overseas expansion, focusing on major bases such as Japan, Singapore, and Vietnam, and to assist with practical activities such as local expert advice, partnership foundation establishment, investment and IR, and network building.
The event featured startups and partners who had previously participated in the Busan Changgyeong Global Expansion Program, sharing their experiences entering various markets, their trials and errors, and their partnership-building experiences. In particular, the "Global Insight Panel Talk" featured eight startups with experience in entering the Japanese, Singaporean, and Vietnamese markets, presenting their actual market entry cases and strategies.
In the Japan session, Crosshub, Care Dream, The Robotics, and Wata AI presented approaches to accessing the Japanese market based on their technology and service characteristics. In the Singapore and Vietnam sessions, Marinachain, Adia Lab, Ieum, and Today's Story shared their initial entry strategies and partnership-building experiences. Singapore was presented as a strategic hub for Southeast Asian expansion, while Vietnam served as a testbed for rapid market validation.
The free networking session provided a direct opportunity for startups and partners to interact directly, exploring future collaboration possibilities. Kim Da-eun, Manager of the Busan Changgyeong Global Open Innovation Team, stated, "We will incorporate the insights from this networking session into next year's program to ensure they lead to tangible collaborations."
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