AB180, an AI-based marketing technology company, announced on the 4th that it will supply its advertising performance measurement and analysis solution, 'Airbridge,' to Shinhan Investment & Securities.
Shinhan Investment & Securities has focused on strengthening its digital capabilities by expanding its core financial services, including investment, asset management, and trading, to include mobile platforms. As customer channels diversified and touchpoints increased, the need for more precise campaign performance analysis emerged, leading to the introduction of AirBridge.
With the introduction of this solution, Shinhan Investment & Securities plans to establish an analytics system capable of quickly understanding and responding to customer journeys. Furthermore, it plans to precisely calculate performance contributions by channel to improve advertising efficiency and leverage customer behavior data to enhance performance analysis processes. Furthermore, the company plans to integrate its previously separate web and app tracking systems, enhancing data management consistency and utilization efficiency.
Airbridge is an MMP (Mobile Measurement Partner) solution that integrates data collection, advertising channel integration, deep link creation and management, ad fraud prevention, and marketing performance analysis. It manages data from various advertising channels in a single dashboard, allowing for intuitive monitoring of campaign efficiency and costs. It also offers near-real-time cohort analysis capabilities based on a proprietary database specialized in user behavior analysis.
“With the foundation established for integrated analysis of data from various advertising channels, marketing efficiency and customer behavior insights will significantly improve,” said Jeong Jae-yoon, head of the data marketing department at Shinhan Investment & Securities.
“It is significant that Airbridge will contribute to the advancement of Shinhan Investment & Securities’ data-based decision-making system,” said Nam Seong-pil, CEO of ABIL8Gong. “We will continue to support the digital transformation of major financial companies through sophisticated analysis and efficient decision-making support.”
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