-One-stop support from product sourcing to ordering and delivery with just one sign-up.
Expanding K-beauty's overseas sales channels with a network of verified buyers.
Hwahae Global Co., Ltd. (Respective CEOs Woong Lee and Kyungil Kim), which operates the beauty platform Hwahae, announced on the 24th that it will be fully promoting the 'Hwahae Wholesale' service, which supports the overseas expansion of K-beauty brands through a verified global buyer network.
Competition in the K-beauty export market, which has recently become centered around well-known brands, is intensifying, and barriers to entry for overseas distribution channels are gradually rising. To address this, Hwahae launched Hwahae Wholesale, a dedicated B2B platform that covers the entire process from ordering to delivery. This platform supports global buyers in easily discovering and sourcing rising K-beauty brands, leveraging 9.8 million real-user reviews and ratings. To provide K-beauty brands with stable export opportunities, Hwahae Wholesale offers comprehensive support for all business-to-business (B2B) transactions, encompassing everything from ordering to delivery.
Through this, brands can connect with global buyers with online and offline stores and large retail channels through a partnership with Hwahae without separate logistics or distribution contracts, and can continuously increase brand reliability by utilizing indicators such as ▲reviews ▲rankings ▲awards accumulated by Hwahae.
In addition, Hwahae provides visual merchandising (VMD) curation packages, Hwahae emblems, and QR code panels that link to the global web to support buyers' offline store operations, thereby expanding the exposure of proven K-beauty products in local stores and further enhancing consumer accessibility to information.
Going forward, Hwahae plans to enhance the value chain connecting overseas marketing and sales for K-beauty brands, helping competitive, next-generation K-beauty brands achieve tangible results in overseas markets. Registration and further details are available on the Hwahae Wholesale website.
A Hwahae Global representative stated, “Hwahae is focusing on creating a structure that can more effectively connect K-beauty brands and global buyers,” adding, “Through Hwahae Wholesale, we will expand opportunities for brands in the global market and continuously introduce K-beauty brands with high growth potential to buyers.”
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