Funeral service company Goi Funeral Research Institute announced on the 1st that it has secured 9 billion won in Series A funding. Since its founding in 2021, the company has accumulated 11.9 billion won in investment.
This investment round was led by Shinhan Venture Investment, with participation from HGI, Wooshin Venture Investment, Hanbit Investment, Hana Ventures, and D.Camp.
In June 2024, Goi Funeral Research Institute launched the industry's first "100 Won Mutual Aid" model, a deposit-based mutual aid program. This model guarantees the funeral price at the time of subscription for life with a monthly payment of 100 won.
The company plans to use this investment to enhance its service quality management. Specifically, it will focus on expanding its funeral director training system and strengthening its partner quality management system.
An official from Shinhan Venture Investment, which led this investment, said, “In the funeral market, the value that customers consider most important is service stability,” and added, “Goi is building trust through quality management and operational systems.”
Song Seul-ong, CEO of Goi Funeral Research Institute, said, “Based on this investment, we will continue to strengthen service stability.”
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