Incross (CEO Son Yoon-jung), a digital advertising company affiliated with SK Square, announced on the 27th that it was selected as the final winning agency in the media integration category of the Google Agency Excellence Awards.
The Google Agency Excellence Awards recognizes agencies that have achieved outstanding results using Google Ads and demonstrated new possibilities for AI-driven marketing. This year's awards will be presented in seven categories: Online Sales, Media Integration, Measurement Solutions, Lead Generation, Creative Applications, App Growth, and Global Growth. Each category is comprehensively evaluated based on solution utilization capabilities and business impact.
Incross won the Media Unification category at this year's awards, based on its Kenview "Tylenol" campaign. The Media Unification category recognizes agencies that effectively combine audience targeting, storytelling, and cutting-edge technology to achieve results in a digital media environment. It requires both data insight and a solid execution strategy.
For the Kenview Tylenol campaign, Incross broke away from its traditional TV-centric strategy and designed an integrated media strategy that combined YouTube and CTV (Connected TV). Leveraging Google Ads and AI solutions to optimize ad exposure frequency and simultaneously execute multi-creative campaigns across various formats, the campaign was recognized for simultaneously increasing reach and cost-effectiveness.
Son Yoon-jung, CEO of Incross, said, “This award is a meaningful achievement that recognizes Incross’s AI-based digital marketing capabilities from the global platform Google,” and added, “We will continue to strengthen our position as a partner that creates outstanding results by providing advertisers with data and AI-based innovative marketing solutions.”
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