Banakly (CEO Kim Yun-sook), a vertical commerce company specializing in IT, telecommunications equipment, and electronic devices, announced that it has secured seed investment from accelerator Cluster Ventures.
This investment is seen as a recognition of the potential of Barnacly's commerce model, which directly sources and handles high-involvement products in the IT and telecommunications sectors, and then combines these with branding and marketing strategies to maximize sales efficiency. Barnacly's approach goes beyond simple distribution and platform operations, focusing on expanding market share by adding new commercial value to its products.
Barnacly's core product lines include IT, communications equipment, and electronic devices, which require specialized expertise. It provides branding and marketing solutions that reinterpret the products' technical strengths in consumer-friendly language. Through these solutions, it enhances trust-based purchase conversions and establishes an efficient sales structure for high-involvement products, strengthening its "vertical marketing-based direct sales" model.
Jinwon Son, CEO of Cluster Ventures, said, “Barnacle has built a differentiated commerce engine that transforms technical products into attractive brand assets and connects them to sales performance. We decided to invest because we believe it is a model that can present a new standard for vertical commerce in specialized industries.”
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