My Real Trip Co., Ltd. (CEO Dong-geon Lee), which operates a domestic travel super app, announced that it has selected Mirae Asset Securities as the lead manager and Samsung Securities as a co-manager for its initial public offering (IPO).
With the selection of this lead manager, My Real Trip will begin full-scale preparations for its IPO, aiming to become the first listed company in the domestic online travel platform (OTA) industry.
Founded in 2012, MyRealTrip offers a one-stop service for the entire travel process, including flights, accommodations, tours, and activities. Its vision is to "completely connect the travel experience." Currently, with 10 million cumulative members and 5 million monthly active users (MAU), it has established itself as Korea's leading travel platform.
My Real Trip's annual transaction volume is projected to reach approximately 2.3 trillion won this year, representing a 45% increase over the previous year. Sales are also expected to exceed 110 billion won.
In the second half of the year, we are expanding brand awareness and customer acquisition through various activities, including brand campaigns, large-scale promotions, service enhancements, and strengthened partnerships. We also plan to accelerate the introduction of inbound services, targeting international tourists with customized products and a convenient booking environment, thereby securing a global customer base.
My Real Trip CEO Lee Dong-geon stated, "With the selection of the lead underwriter and co-underwriters as a starting point, we will systematically prepare for the IPO." He added, "Based on our technological prowess and competitive service, we will strengthen our position in the domestic and international travel markets and continue to achieve sustainable growth."
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