Fitness startup Buffett Seoul (CEO Jang Min-woo) announced on the 25th that it had secured 10 billion won in Series B investment.
Existing investors Kakao Ventures and BA Partners participated in this round, while Murex Partners, Gravity PE, Future Play, and Ilshin Venture Capital joined as new investors. A major construction company also participated as a strategic investor. This round brings Buffett Seoul's total investment to over 20 billion won.
Buffett Seoul operates "Buffett Ground," a fitness space brand built on a rewards ecosystem, and "Team Buffett," a community-based team training brand. It offers a variety of exercise content, including fitness, personal training, and team training, all on a single platform, and features a reward system based on exercise data.
Buffett Ground has established itself as a key tenant in commercial buildings such as Gwanghwamun SFC, Magok One Grove, and Gangnam GFC over the past year, and is scheduled to launch a wellness building brand in collaboration with a global sports brand in March next year.
Along with its offline expansion, Buffett Seoul is also building an integrated online and offline exercise experience through its own app, offering exercise record management, community participation, and exercise reward accumulation features on its online platform.
Kakao Ventures Director Jang Dong-wook stated, “Buffett Seoul has proven its brand competitiveness and operational efficiency even in difficult market environments,” and added, “We decided to continue investing in the company as it has the potential to lead a structural transformation in the fitness industry.”
CEO Jang Min-woo said, "Based on our fitness brand, we will leap forward as a core solution in the real estate market and strengthen our digital platform competitiveness to grow into an integrated online and offline platform that leads innovation in the fitness industry."
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