AI specialist Vibe Company (VAIV) announced on the 20th that it will host "VAIV Agent Day 2025" on the 28th and unveil trend analysis and influencer strategies utilizing AI marketing agents. Approximately 80 marketers from large corporate marketing organizations and agencies seeking to pioneer AI-based marketing strategies are expected to attend the event.
The event will be held under the theme of "The Age of AI Search: Marketers Connecting AI and Consumer Language," and will focus on the changing information search methods of consumers due to the spread of generative AI and how to integrate them into marketing strategies.
In the first session, "Understanding AI Language," Vice President Yoon Jun-tae introduces the latest AI search environment and the principles by which LLM generates answers, and explains the importance of utilizing natural language-based consumer questions, structured data, and NLP.
In the second session, "Understanding Consumer Language," Chanmi Lee, head of marketing, introduces how to analyze consumer language and context by connecting Sometrend MCP to a conversational AI model, and shares ways to apply marketing strategies through real-world examples.
In the third session, "Answering with Brand Language," Director Baek Kyung-hye will present a strategy for discovering influencers who can share brand value and fandom through AI, moving beyond the existing short-term collaboration-centered influencer marketing.
“In the AI era, the very way consumers search for information and accept brands is changing,” said Kim Kyung-seo, CEO of Vibe Company. “Through a new method called Agent, we will provide an environment where companies can respond to these changes.”
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