Kakao Bank and Lightning Market Partner for a "Secondhand Transaction Safety Campaign"

Bbaengjangteo (Co-CEOs Kang Seung-hyun and Choi Jae-hwa) announced on the 19th that it is collaborating with Kakao Bank to promote a healthy and safe secondhand trading culture. With the recent surge in "third-party fraud" targeting secondhand trading platforms, the two companies are collaborating to raise user awareness and promote safe payment practices.

The Lightning Market app offers "Semelier Test," an experiential content experience created by Kakao Bank. Users follow scenarios based on real-life fraud situations, tracking down fraudsters and experiencing "third-party fraud" techniques through animation. This experience is designed to help users understand the importance of Lightning Market's "Safe Payment" service, which requires payment to be made after verifying the item.

Kakao Bank will showcase its Lightning Market content through its "Choose and Benefit" corner. The two-part event will be presented in a tournament format. The first round, titled "What is My Used Goods Transaction Type?", will assess users' transaction tendencies into eight categories. The second round, titled "What's Important When Trading Used Goods?", will assess core values like secure payment and authenticity, connecting users to relevant services.

All event participants will receive a discount coupon for use at the Lightning Market and the premium secondhand luxury goods store, Edition One (EDITION 1). First-time Lightning Market customers will receive an unconditional 5,000 won discount coupon. Depending on the purchase amount, there will also be a coupon worth up to 30,000 won, an Edition One discount coupon of up to 50,000 won, and a secondhand luxury bag to be won by one lucky winner.

A representative from Bbangjeong Market stated, “We are providing a safe transaction environment by establishing an AI-based fraud monitoring system and a secure payment environment,” adding, “We hope that this campaign with Kakao Bank will raise positive awareness of second-hand transactions and that our secure services will serve as an opportunity to strengthen transaction safety.”

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