Rapid growth since app transition policy… Monthly active users of the company's app and web platform increased 20% in October compared to the previous month.
– The number of new app subscribers, installations, and transaction amounts also showed double-digit growth compared to the previous month.
Joonggonara (CEO Choi In-wook), a secondhand goods trading platform, announced on the 14th that the number of monthly active users (MAU) for its app and web services, excluding Naver Cafe, exceeded 4.5 million in October. This represents a roughly 20% increase from the previous month, demonstrating the acceleration of growth centered on its own platform since the implementation of a policy to strengthen app trading.
As part of its "Safety Guarantee Project" to create a safe trading environment for users, Joonggonara has been implementing an "App Safety Transition Policy" since last month, integrating the entire transaction process, from product registration to payment and delivery, into an app-centric platform. This change has led to improved user experience and increased transaction trust, rapidly driving user inflow to its app and web services.
In fact, the number of new subscribers to the Joonggonara app in October reached an all-time high, increasing 14% month-on-month and nearly 1.5 times compared to January of this year. During the same period, new app installations also increased by nearly 20% month-on-month.
As the app-centric user base expands, transaction volume continues to grow. Transaction volume in October increased 23% compared to the previous month and more than doubled compared to January of this year.
Joonggonara CEO Choi In-wook said, “I believe this increase in MAU is a significant achievement in that it shows that users who used to transact primarily through cafes are quickly settling into the app and web platform environment,” and added, “We will continue to do our best to ensure that all users can transact with confidence on the Joonggonara app.”
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