i-Aurora announced on the 13th that it has officially participated in the 'Singapore Fintech Festival (SFF)' based on the overseas expansion support of the Korea Fintech Support Center.
The Korea Fintech Support Center operates a SFF participation program to support the global expansion of domestic fintech companies, and selected Aurora as one of this year's participating companies.
Through this event, Aurora unveiled its brand, "STAN," themed "A global O2O platform ecosystem combining K-culture and fintech." STAN is a payment and membership-based platform that connects online and offline experiences by combining K-pop, culture, and tourism IP, offering a diverse range of content, including performances, exhibitions, travel, and merchandise, as an integrated experience.
During the event, iAurora signed a strategic partnership Memorandum of Understanding (MOU) with global digital payment company Ant International. This agreement, achieved through the Korea Fintech Support Center's global networking support, is significant in that it combines Korean fintech technology with global payment infrastructure.
Jang Young-soo, CEO of Aurora, said, “The systematic overseas expansion support provided by the Korea Fintech Support Center has led to our first successful entry into the global market,” and added, “We will introduce an innovative model that combines culture and payment based on Korean fintech technology to the global market.”
An official from the Korea Fintech Support Center said, “Aurora is a company with a differentiated fintech convergence model that incorporates K-culture, and has the potential to represent the competitiveness of the Korean fintech industry on the global stage.” He added, “We will continue to actively support domestic companies’ overseas expansion through various global networks.”
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