Sejinsa (CEO Yongbin Yoon) announced on the 10th that it was finally selected for the 'Little Penguin' program, a promising startup incubation program hosted by the Korea Credit Guarantee Fund.
"Little Penguin" is the Korea Credit Guarantee Fund's flagship startup support program, designed to discover and nurture high-growth potential early-stage startups. It offers a package of practical growth support, including guarantees of up to 1 billion won, investment connections, expert mentoring, IR consulting, and access to policy financing. Selected companies are considered candidates for the flagship program, "First Penguin," and are considered a precursor to nurturing next-generation unicorn companies.
Sejinsa, a mobility care startup operating the mobile car wash app "People Who Are Serious About Car Washing," is revolutionizing the entire car wash industry through data-driven innovation. Sejinsa is rapidly growing based on its platform operation capabilities, which integrates service, technology, and operational data. Currently offering services throughout Seoul and select areas in Gyeonggi Province, the company aims to expand to the entire metropolitan area by next year, achieving 30,000 monthly car washes.
The company analyzes data accumulated during car washing and user patterns to predict vehicle wash cycles and provide customized maintenance services. Building on this data, the company is expanding its service offerings to encompass all aspects of car maintenance, including consumable replacement and minor maintenance. It is also pursuing a leap forward as a "Car Owner Lifestyle Super-App," connecting the entire vehicle maintenance lifecycle into a single platform.
Sejinsa CEO Yongbin Yoon said, “The selection of Little Penguin is an official recognition of Sejinsa’s technological innovation and growth potential,” and added, “We will go beyond car washing and connect the entire vehicle management process with data to establish ourselves as the most trusted car lifestyle platform for customers.”
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