EZPMP, a digital transformation company for the MICE and tourism industry, has signed an agreement with global MICE tech company Cvent to promote the digital transformation of the Korean MICE industry. Through this agreement, the two companies plan to develop customized MICE tech solutions for the Korean and Asian markets, combining Cvent's global technological prowess with EZPMP's domestic operational experience.
Cvent provides SaaS solutions that support event planning and operations for over 24,000 clients worldwide, and is recognized as a standard in the global B2B MICE market. With this agreement, EZPMP has secured "Authorized Cvent Service Partner" status and plans to provide Cvent solutions to the Korean market starting in 2026.
With this agreement, the two companies plan to gradually implement support for global companies' events in Korea, education and consulting related to the digital transformation of the MICE industry, strengthening technological synergy, and promoting joint projects at home and abroad.
“Through this agreement, we will strengthen the global competitiveness of the Korean MICE industry and lay the foundation for entering the Asian market based on integrated solutions,” said Choi Hak-chan, co-CEO of IZPMP.
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