P2ACH AI, a company specializing in AI-based media effectiveness analysis and retail solutions, announced that it has signed a business partnership with Hoshino Resorts, a leading Japanese resort operator, for a hotel digital transformation (DX) project. The agreement was signed in Japan in mid-October.
Peach AI is a startup that provides digital transformation solutions for the outdoor advertising, retail, tourism, and hospitality industries, leveraging its Vision AI and AI-based customer analytics technologies. Key technologies include customer behavior analysis, dwell time and congestion monitoring, real-time inventory data analysis, and AI-powered marketing automation.
Hoshino Resorts is a hospitality company that operates over 50 premium hotels, hot springs, and resorts in and outside of Japan, and is known for its operational approach that combines local culture with innovative service models.
Through this partnership, the two companies will jointly develop intelligent services to improve hotel operational efficiency, including automatic counting of waiting guests, analysis of lounge and backroom inventory, facility congestion analysis, and AI-based offline marketing services. By combining Peach AI's on-device AI analytics engine with Hoshino Resorts' operational expertise, the companies plan to implement real-time data analysis and operational automation at hotels.
The project will initially be piloted at three major Hoshino Resorts hotels, with plans to expand gradually after verification of performance. The targeted services will enhance operational efficiency and customer satisfaction through measures such as queue management, congestion control, and real-time analysis of out-of-stock items.
A Peach AI official said, “This collaboration will be an important example of driving AI-based operational innovation in the global hotel and resort industry,” and added, “We will contribute to improving the service quality of the hospitality industry through AI technology.”
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