Daily Beer, which operates daily beer, announced on the 28th that it will participate in 'Food Week Korea 2025' held at COEX in Seoul from October 29th to November 1st with its canned beer customizing platform 'SOOLEASY' and introduce a customized canned beer service.
"Sool-i-ji" is a service that allows consumers and businesses to create their own canned beer with labels they design themselves. Orders start from a minimum of 12 cans. Users can freely add their own brand logos, text, and images, making it a versatile product for corporate souvenirs, event merchandise, and restaurant brand marketing. This trend, aligned with the MZ generation's emphasis on value consumption and individuality, is also expected to have a significant impact on social media adoption.
'Food Week Korea 2025' is Korea's largest comprehensive food exhibition where you can see the latest trends in the food, beverage, and restaurant industries at a glance, and it attracts the attention of food and beverage professionals from Korea and abroad every year.
At this expo, Daily Beer will showcase its "Sool-iji" B2B/B2C model, which combines a personalized liquor experience with branding solutions for restaurant brands. The exhibition booth will feature brand and corporate consultation zones and a craft beer tasting area, along with programs that allow visitors to experience the brand's identity firsthand.
An official from 'Sool-i-ji' said, "Food Week Korea 2025 is an event that is drawing attention from those in the domestic and international food and beverage industry, and it will be a great opportunity to widely promote the customized canned beer culture." They added, "Through this exhibition, we plan to secure a variety of demand groups such as corporate promotions, collaborations with restaurant brands, and beer for weddings and events."
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