The Community Chest of Korea (Chairman Kim Byung-joon) announced on the 27th that its 2025 annual brand advertisement, "Love, From Me," won the "2025 Brand of the Year Award" hosted by the Korean Advertising Society (Chairman Yoo Seung-yeop). The awards ceremony took place at the Korean Advertising Society's Fall Annual Conference held at Sono Calm in Yeosu on the 24th.
Since 2006, the Brand of the Year Award has recognized companies and organizations that have demonstrated exceptional performance in the field of marketing communications. Winners are determined through a comprehensive evaluation of brand reputation, annual performance, and marketing excellence. This year, a total of five organizations, including Love Fruit, were selected.
This commercial, starring actors Lee Hye-young and Cha Joo-young, conveyed the message that sharing begins with self-affirmation through the question, "Do you love yourself now?" Unlike previous non-profit advertisements, which primarily focus on those in need, it was praised for highlighting the individual's life and the meaning of sharing.
Since its release, Love Fruit has accumulated over 20 million views on YouTube, demonstrating the brand's visual immersion and diverse media strategy, leading to a positive public response. Sim Jeong-mi, Head of Love Fruit's Public Relations and Media Division, stated, "This award is recognition of the new potential of non-profit advertising."
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