Selvatico, a French heritage-based fragrance brand developed by Bonjak (CEO Bae Hyeong-jin), announced on the 21st that it participated in the Chinese perfume industry exhibition 'Notes Shanghai 2025' and concluded its exhibition by unveiling new products.
This exhibition, held in Shanghai from October 16th to 19th, featured approximately 300 niche perfume brands from over 20 countries and attracted approximately 15,000 overseas buyers and visitors. Selvatico was the only Korean brand to receive an official invitation for two consecutive years, expanding its network with overseas distributors.
During the exhibition, Selvatico unveiled a new lineup of products, including natural perfumes, body mists, and hand & body creams, boosting brand awareness and broadening its reach with local consumers and buyers. The company also focused on strengthening its network by discussing potential B2B collaborations with local distribution channels.
On the 18th, during the exhibition period, CEO Bae Hyung-jin spoke at the "Creative Bridges between Europe and Asia" session, sharing his brand philosophy and business strategy for interpreting global cultures through a Korean lens. The session focused on creative collaboration and cultural exchange between Europe and Asia.
The Chinese perfume market has been growing rapidly in recent years, driven by increasing demand for premium and niche fragrances. The market size is projected to expand from approximately 14.2 billion yuan (approximately 2.84 trillion won) in 2019 to approximately 26.5 billion yuan (approximately 5.3 trillion won) by 2024. To address these market changes, Selvatico plans to strengthen its retail and online distribution partnerships in China and Japan and expand its presence in the East Asian premium market.
Bae Hyeong-jin, CEO of Bonjak, said, “The Asian perfume market is experiencing a growing demand for premium products, especially among the MZ generation,” and added, “We will use this exhibition as an opportunity to fully advance into the Chinese and Japanese markets and strengthen our position as a global premium brand.”
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