Hyperrealistic neural rendering AI startup MiTown (CEO Dohae Lee) announced on the 14th that it participated in 'Seoul Tex & Tech 2025' held at the Dongdaemun Design Plaza (DDP) Design Lab in Seoul from September 25th to 26th.
This event was hosted and organized by Ditto & Ditto and Buckle, and sponsored by the Korea Institute of Design Promotion and Centric Software. It was designed to bring together domestic and international fashion and tech companies to share the latest technologies and market trends.
During the event, MiTown operated a booth within the Fashion Tech Hall, showcasing various features centered around its flagship technology, the "EVOVA 3D Showroom." In particular, the automated technology, which allows for unlimited creation of product page content, and the intuitive user interface (UI) and user experience (UX) captured the attention of attendees.
EVOVA 3D Showroom is a solution that simultaneously enhances content productivity and visual immersion in fashion e-commerce by implementing digital content of clothing and fashion products at a level similar to the real thing through hyperrealism-based neural rendering technology.
MiTown has been developing relevant technologies through support from key government agencies, including the Ministry of Science and ICT, the Ministry of SMEs and Startups, and the Ministry of Culture, Sports and Tourism. The company explained that by participating in this exhibition, it was able to showcase its technological advancements to the industry and lay the foundation for future brand collaborations and global expansion.
Wooalong CEO Song Jeong-wook, who visited the exhibition booth, said, “In a situation where content differentiation is becoming increasingly important in e-commerce, Mitown’s 3D content shows new possibilities,” and added, “We plan to review the possibility of applying it to our own product line as well.”
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