Robotics company Now Robotics won the Citizen Innovation Award, also known as the Seoul Mayor's Award, at the 2025 Seoul AI Robot Show.
Hosted by the Seoul Metropolitan Government, this event featured 330 companies from 130 cities across 71 countries, with Now Robotics taking the sole award in the robotics category. At the exhibition, held at COEX in Seoul from September 30 to October 2, Now Robotics showcased a citizen-participatory robot experience program, a precision-controlled multi-joint robot, and a multi-gripper. Approximately 60,000 people attended the event.
This exhibition featured a program where citizens could experience the challenging task of threading a needle using the multi-joint robot "NURO X Series." The program demonstrated in real time the process of threading a 0.5mm needle using precision servo control technology and a multi-gripper (NAU ELE gripper). Participants who successfully completed the experience were given a sewing kit.
The Multi Gripper (NAU ELE Gripper) is a technology that mimics the movements of an elephant's trunk to grasp objects of various sizes and shapes, allowing it to handle anything from heavy dumbbells to small needles with a single tool.
Now Robotics' NURO X series is a six-axis, multi-joint industrial robot that can automate various processes such as assembly, transportation, inspection, and welding. Its high-speed, high-precision control technology is being applied to industrial sites. In August of this year, the NURO X series, which incorporates AI-based image analysis technology, was unveiled at the 2025 APEC Korea SOM3 Integrated Exhibition.
Now Robotics develops and manufactures a variety of industrial robots, including orthogonal robots, multi-joint robots, SCARA robots, and autonomous logistics robots. Following its recent listing on KOSDAQ, Now Robotics is accelerating the advancement of its production infrastructure and the development of new products.
CEO Lee Jong-joo said, “This Seoul AI Robot Show is a symbolic event where robotics technology meets everyday life,” and added, “We will continue to showcase technologies that citizens can experience and grow into a global robotics company.”
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