Meta announced that it will hold a seminar for beauty industry professionals, ‘Meta Beauty Insights Session’, in collaboration with CJ Mezzo Media on October 21st.
This seminar is designed to support beauty brands in developing marketing strategies and achieving tangible results. Speakers include Meta's Lee Ye-seul, an agency partner, and experts from CJ Mezzo Media. They will present advertising solutions and success stories based on the "Beauty Marketing Guide," jointly published by the two companies.
Key presentation topics will focus on brand growth strategies leveraging Meta's advertising solutions. These include: "Meta Moment Maker (M3)"—an advertising space utilization strategy for enhancing brand awareness; "Partnership Advertising," a method for expanding advertising reach through collaboration with creators; and "Collaborative Advertising," a method for improving advertising effectiveness in external sales channels. In particular, the presentation will detail how to improve advertising performance through a case study of the "Advantage+ Sales Campaign," an AI-based automated solution.
The seminar will be held both online and offline from 3:00 PM to 4:30 PM. Online participation can be pre-registered through Meta Korea's official Facebook page.
Meta Korea Agency Partner General Manager Kim Bo-young said, “The beauty industry is a field that must respond sensitively to rapidly changing consumer trends, so a sophisticated digital marketing strategy is important,” and added, “Through this seminar, we plan to convey in detail how Meta’s advertising solutions can contribute to the business growth of beauty brands.”
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