Enchant, a domestic MCN (Multi Channel Network) company (CEO Park Gyu-sang), and I'm Brand, a brand identity specialist MCN (CEO Shim Hyeon-bo), announced that they have signed a strategic business agreement (MOU) and will jointly promote creator exchange and regular competition content.
Enchant produces digital content with diverse creators, focusing on gaming and entertainment. Through systematic management and creative content planning, it is leading the domestic MCN market. I'm Brand collaborates with creators in esports, sports, and gaming to create brand value and leads industry trends through collaborations with sports leagues and clubs.
Through this agreement, the two companies plan to create a regular MCN competition format, offering a new model for collaboration in the gaming and esports content market. Beyond simple joint broadcasts, the two companies plan to present differentiated "regular competition content" that leverages their respective strengths and creator pools.
Key areas of cooperation include joint content production and regular competitions, collaborative content planning between creators, advertising and business partnerships, and education and infrastructure sharing.
Meanwhile, from October 13th to 14th, the two companies will hold a friendly match ahead of the regular match, showcasing content for exchange between creators and providing a new form of entertainment that fandoms can enjoy together.
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