Reinventing selected as a "Tips" by the Ministry of SMEs and Startups

Reinventing (CEO Piljun Kim), a startup that develops and provides CRM (Customer Relationship Management) solutions, announced that it has been selected for the 'Tech Incubator Program for Startup (TIPS)', a technology startup support program hosted by the Ministry of SMEs and Startups.

TIPS is a program that discovers and fosters promising technology startups with high potential for global market entry through collaboration between private investment firms and the government. Selected companies are provided with various support measures, including technology development funding, consulting, and follow-up investment connections.

Reinventing, the developer of the online CRM solution "Retous," provides personalized marketing automation capabilities based on customer behavioral data. This solution focuses on improving key performance indicators, such as preventing customer churn, encouraging repeat visits, and optimizing purchase conversions. It also supports enhanced marketing performance through real-time data analysis.

"Litos" is a solution directly planned and developed by marketing professionals. Its intuitive user experience (UX) makes it easy for even novice marketers to use. A recent pilot application for a dairy product manufacturer resulted in a 360% increase in online sales in just four months.

Reinventing currently provides services primarily to e-commerce and platform companies, and its reliability and effectiveness have been proven. Furthermore, it differentiates itself by actively incorporating "growth marketing" strategies based on customer behavioral data beyond CRM into its solutions.

Founder and CEO Pil-Jun Kim has served as a marketing manager at Samsung Electronics, Naver, Zigbang, and Trenbe, and has implemented field-oriented technology solutions based on his 20 years of practical experience.

CEO Kim stated, "Many companies considering CRM implementation face challenges due to the lack of specialized personnel and complex system structures." He added, "Reinventing aims to provide a CRM service that is easily accessible to everyone through intuitive and practical solutions."