Details (CEO Eunseong Choi), a K-culture fandom IP specialist company, announced on the 30th that it was finally selected for the 'Baby Unicorn Fostering Project Profitable Growth Track' hosted by the Ministry of SMEs and Startups.
This program aims to identify and support venture companies with exceptional profitability and growth potential, even among those without a history of attracting investment, with the goal of helping them grow into venture companies worth up to KRW 100 billion. Selected companies will receive up to KRW 300 million in growth funds and a special guarantee of up to KRW 5 billion.
Established in 2021, Details operates a variety of fandom-focused businesses, including a K-POP-focused fandom marketing agency, a merchandising (MD) business utilizing various IPs such as artists, animation, and sports, operating fan experience spaces based on webtoons, web novels, and games, and a photo card kiosk solution.
In particular, it has achieved an average annual sales growth rate of over 90% since its establishment, highlighting its strengths as an application system based on fan behavior data, sophisticated targeted content, and a global distribution network.
Currently, with its headquarters in Korea, the company has confirmed expansion into Japan and France, with plans to expand into Southeast Asia and North America. HEYPOCA, the photocard kiosk solution, continues its global expansion, signing partnerships in 12 countries to date.
Eunseong Choi, CEO of Details, said, “This selection as Baby Unicorn is a comprehensive recognition of our content planning capabilities and technology-based fan experience solution capabilities,” and added, “We will strengthen our competitiveness in the global market by securing global IP, improving our photo card kiosk infrastructure, and establishing K-culture flagship stores overseas.”
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