
Seoul Robotics (CEO Lee Han-bin) , an AI-based logistics autonomous driving solution company, announced on the 29th that it has won a contract for a logistics automation project within a Nissan Group factory in Japan ahead of its KOSDAQ listing in the second half of this year.
This order is significant because, in Japan, where the automotive industry is thriving, Nissan Group has chosen a Korean startup's autonomous driving AI technology. Seoul Robotics is the first Korean company to export autonomous driving technology to Japan, following Germany. Nissan Group has decided to incorporate Seoul Robotics' technology into its "consignment" process, which involves transporting finished vehicles from factories to ports or logistics hubs.
Previously, skilled drivers had to board the vehicles themselves to perform the transport process, but Seoul Robotics' "Level 5 Control Tower (LV5 CTRL TWR)" technology enables fully unmanned automation. This technology is an AI-based infrastructure solution that enables autonomous driving in confined factory environments without the intervention of drivers or safety personnel.
Given Nissan's annual global production scale, this project is expected to provide a stable and predictable source of foreign exchange earnings. The business model, which is tied to finished vehicle production, generates relatively stable cash flow even during economic fluctuations. This project is also expected to have a positive impact on Nissan's future expansion into other global automakers.
The size and details of the contract will remain confidential, subject to agreement between the two companies, and the two companies plan to collaborate with the goal of commercialization within several years following successful technology verification.
Seoul Robotics' self-developed "Level 5 Control Tower" is an AI technology that enables non-autonomous vehicles to operate like autonomous vehicles through remote control. This technology, commercially available and operational for five years, is notable for overcoming the limitations of existing rule-based systems through AI deep learning. The AI, trained on eight years of accumulated industrial data, enables accurate object recognition and efficient, integrated control of multiple vehicles, even in adverse weather conditions.
This project with the Nissan Group is considered a stepping stone for securing a foothold in the emerging autonomous logistics market. According to EY Consulting, the autonomous logistics market is expected to grow to approximately KRW 16.4 trillion (USD 11.2 billion) by 2030, and Seoul Robotics' target for automated vehicle delivery is projected to reach approximately KRW 4.3 trillion (USD 3 billion).
Lee Han-bin, CEO of Seoul Robotics, said, "We expect this Nissan Group project to accelerate our contracts with numerous global automakers. We are proud of Korea's autonomous driving technology's successful entry into the global market, and we believe Nissan Group's technological validation will positively impact other automakers." He added, "We continue to receive requests for collaboration from global automakers and logistics companies, and we are confident that the autonomous logistics market will grow rapidly both domestically and internationally."
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