Beauty Corporation announced on the 26th that it has signed a strategic memorandum of understanding (MOU) with Amazon India. This agreement aims to support domestic beauty brands' entry into the Indian online market and strengthen distribution channels.
India is the world's most populous country, with approximately 1.4 billion people. With an average age of just 29 (as of 2024), it is considered a market with high growth potential. Recently, with the growing popularity of K-content, local consumer interest in K-beauty is also growing.
Beauty Corporation has been providing consumer-tailored, data-driven solutions based on its distribution and marketing experience in domestic and international markets. It has successfully established numerous beauty brands in markets like Korea, China, and Japan, and through this collaboration, it plans to offer new beauty products and experiences to Indian consumers.
The company plans to use this agreement with Amazon India as an opportunity to expand its distribution network not only to India but also throughout Asia, including Southeast Asia, Hong Kong, Taiwan, and the Middle East.
“This agreement is significant not only in securing a simple sales channel for entering the Indian market, but also in securing a strategic base for expansion throughout Asia,” said Jang Dong-hyeok, CEO of Beauty Corporation. “We will continue to serve as a bridgehead for strengthening the global competitiveness of Asian beauty brands.”
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