Generative AI startup 42Maru (CEO Dong-Hwan Kim) announced that it will participate in the delegation of the 'UAE-KOREA JOINT BUSINESS COUNCIL' held in Abu Dhabi, Dubai, and Sharjah, United Arab Emirates from the 22nd to the 25th, expanding the stage for international cooperation in public AX.
The Korea-UAE Economic Cooperation Committee, which was agreed to be launched during the Korean President's state visit in 2023, will be launched as a public-private cooperation channel to expand trade and investment between the two countries following the conclusion of the Korea-UAE Comprehensive Economic Partnership Agreement (CEPA) in 2024. The inauguration ceremony will be co-hosted by the Korea International Trade Association and the UAE Federal Chamber of Commerce and Industry, and will be held in Abu Dhabi, Dubai, and Sharjah from September 22nd to 25th. Approximately 25 leading Korean companies in digital and next-generation industries, advanced machinery and mobility, and energy and infrastructure will participate, while the UAE will be represented by the Ministry of Economy and Tourism (MoET), the Department of Industry and Advanced Technology (MoIAT), the Department of Investment (MoI), the Abu Dhabi Investment Promotion Authority (ADIO), the Dubai Multi-Commodity Centre (DMCC), and the Mubadala Sovereign Wealth Fund (Mubadala).
Forty2Maru, which will be attended by CEO Kim Dong-hwan and Overseas Business Director Park Joo-sik as representatives from the digital and next-generation industry sectors, is currently collaborating with the UAE's Sharjah Digital Authority on a "Public Website AI Assistant" and plans to present a long-term cooperation model between Korea and the UAE based on this. Furthermore, based on its experience with Saudi Arabia's NEOM The Line project, the delegation will propose public AI application plans tailored to local administration and industry across the Middle East. The delegation will meet with the UAE Minister of Economy and Tourism and hold business roundtables with governments and organizations in each emirate to discuss the possibility of introducing customized AI in detail.
Participation in this delegation is an important opportunity for FortiTumaru to expand its public AX experience accumulated in Korea to the Middle Eastern market. By presenting a public AI cooperation model that aligns with the UAE government's digital self-reliance and administrative innovation strategies, it is expected that future multifaceted cooperation will continue, including technology transfer, local talent development, and joint development projects.
Forty2Maru, a generative AI startup, mitigates the hallucination phenomenon, a drawback of large-scale language models, by engineering them with RAG42, a search-augmented generation technology, and MRC42, an AI reading technology. The company is developing and servicing LLM42, a lightweight model specialized for specialized industries. Supporting Private Mode for enterprises, the platform allows companies to safely leverage large-scale AI without worrying about internal data and sensitive customer information leaks, dramatically reducing the costs associated with solution development, training, and serving.
FortiTumaru CEO Kim Dong-hwan emphasized, “The launch of the Korea-UAE Economic Cooperation Committee is an important stage for discovering promising cooperation agendas between the two countries and opening new horizons for public AI cooperation.” He added, “Based on our experience with Middle Eastern projects, FortiTumaru will present a localized public AX model and contribute to the Middle East’s digital independence and international cooperation through talent development and technology exchange.”
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