Beauty tech startup Makemake announced on the 22nd that it has secured seed investment from domestic accelerator Bluepoint Partners. The investment amount and company value were not disclosed.
Makemake produces and sells "SOOO," a swimming pool shampoo featuring its proprietary chlorine removal technology, "Zeodualite." This product boasts 96-98% improved chlorine removal efficacy compared to conventional swimming shampoos, and has achieved a 20-fold increase in monthly sales in just 10 months since its launch.
The company has partnered with a domestic five-star hotel, sold out its Hyundai Seoul pop-up store, entered Olive Young, and entered the global Amazon market, proving its product competitiveness in both domestic and international markets.
Makemake aims to expand its business beyond its shampoo-centric product line into athleisure and wellness, and to develop into a clinical beauty company focused on clinical practice, thereby growing into a global beauty tech company. This investment will be used to strengthen research and development (R&D), secure clinical trials and certifications, and expand its premium product line.
Bluepoint Partners cited Makemake's rapid growth potential and global expansion potential as a technology-based niche beauty brand as its reasons for investing. Furthermore, the company's core team, which includes a PhD in chemistry from the Ecole Polytechnique Fédérale de Lausanne in Switzerland, and former members of EY Consulting and Woowa Brothers, is considered a strength.
“Markemake is a rare team that combines product technology perfection with brand experience to create storytelling,” said Ahn Hui-jae, a senior analyst at Bluepoint who led this investment. “There is a high possibility that K-beauty’s niche strategy will lead to expansion into the global market.”
“We will focus on solving everyday inconveniences through technology and creating a healthy and safe world,” said Kwak Hyo-seop, CEO of Makemake. “We will set a new growth standard in the global K-beauty market.”
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