Comprehensive brand agency BAT (CEO Park Jun-gyu) announced on the 17th that it has been selected as a partner agency for CJ Olive Young's (hereinafter Olive Young) 'cooperative advertising solution'.
Olive Young's collaborative advertising is a digital advertising solution that helps brands operating online stores maximize sales. It supports efficient brand growth by clearly measuring the performance of advertising spend based on data. Through this partnership program, Olive Young selected a total of nine agencies through its own evaluation process.
Since April of this year, BAT has been running a performance marketing campaign targeting ten Olive Young private label brands. In particular, this strategy of linking performance advertising with user-generated content (UGC), reflecting the voices of actual consumers, has achieved significant results in the beauty industry. This approach is considered a departure from the traditional marketing approach centered on large-scale discount events, simultaneously securing loyal customers and achieving sustainable growth.
With this selection as a partner agency, BAT has officially recognized its expertise in collaborative advertising in the rapidly growing online beauty market. The two companies plan to strengthen their partnership and more actively support the growth of participating brands.
BAT CEO Park Jun-gyu said, “The partnership with CJ Olive Young is significant in that it was concluded based on the proven performance of BAT’s own brand campaigns with Olive Young,” and added, “We will continue to expand the application of BAT’s unique strategic methodology to support our partners in achieving excellent results.”
- See more related articles
You must be logged in to post a comment.