MarkVision (CEO In-Seop Lee) , an AI-based IP integration service company, announced on the 16th that it has completed a Series B funding round totaling $48 million (approximately KRW 70 billion). With this investment, MarkVision's cumulative investment exceeds KRW 120 billion, and it plans to accelerate the expansion of the global IP service market and the advancement of its AI-based brand protection platform.
The round was led by Peak XV (formerly Sequoia Capital India & SEA), with new investors HSG (formerly Sequoia Capital China), Salesforce Ventures, Coral Capital, and Y Combinator Partner Emeritus Michael Seibel. Existing investors Y Combinator, Altos Ventures, Atinum Investment, and Smilegate Investment also made follow-on investments.
In particular, this investment, in which Peak XV and HSG participated simultaneously, is evaluated as reflecting the global investment industry's high expectations for MarkVision's growth potential, as it is the first time in the past that two independent investment firms affiliated with Sequoia Capital have invested in the same company simultaneously.
Through this investment, MarkVision is introducing a new concept called "Brand Control," and plans to build an integrated brand asset management system that goes beyond simply counterfeiting and encompasses all digital and physical sales channels. With the proliferation of generative AI diversifying brand threats, MarkVision is approaching brand protection not simply as a defensive measure, but as part of its corporate growth strategy.
Their flagship product, "Marq AI," leverages AI technology and legal expertise to reportedly accelerate threat detection and sanctions by up to 100 times compared to previous models. "Marq Folio," which supports trademark application and management, also contributes to the management of companies' global IP assets.
MarkVision currently provides services to a wide range of industries, including fashion, beauty, luxury goods, pharmaceuticals, gaming, and entertainment. Many companies that have adopted its brand protection services have experienced increased online sales. In fact, clients have seen an average increase in online sales of 5-10%, and some are reinvesting 0.5-1% of their sales in brand protection.
Lee In-seop, CEO of Mark Vision, said, “Brand control is a key strategy for sustainable brand growth in a changing digital environment,” and added, “We will continue to support companies to proactively protect and utilize their brand assets based on our technology and expertise.”
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