Mentree Co., Ltd. (CEO Sang-ah Lee), a company that supports overseas expansion, announced on the 10th that it has secured strategic investment from Jiran Japan (CEO Se-hong Jang), a company specializing in supporting entry into the Japanese market.
This investment goes beyond simple financial support and aims to strengthen the partnership between the two companies and provide practical support for Korean startups seeking to enter the Japanese market.
Jiran Japan operates "Japan to Global," a community that helps Korean startups enter the Japanese market. It also provides local market information and networks through activities such as study sessions, networking, and information sharing for startups.
Mentree, with its global network of over 128 mentors active in over 15 countries, offers a variety of mentoring programs and implementation-focused services to help companies and individuals preparing to expand overseas adapt to local environments. Mentors are professionals with experience in various industries, including IT, manufacturing, finance, and services.
Mentry's main services include ▲online career mentoring ▲1:1 or 1:N customized business mentoring for companies ▲field-focused seminars ▲Mentry Booster program to support market stabilization.
In particular, 'Mentry Booster' is characterized by providing execution-oriented support for early-stage companies, from market testing and marketing to sales and organizational operations, through a method in which senior experts directly carry out practical work.
Quabble, a startup owned by MuseLive and invested in by Jiran Japan, leveraged the program to rapidly develop and implement a Japanese market entry strategy, achieving positive results in B2B targeted advertising performance and securing initial customer feedback. Another partner, Scatter Lab's Zeta, also leveraged the program to achieve rapid marketing results and secure a stable entry into the Japanese market.
Mentree expects that this investment and collaboration will provide more structured and execution-oriented support to companies considering entering the Japanese market.
“We are helping companies reduce trial and error and accelerate strategic decision-making through project management centered on local experts,” said Lee Sang-ah, CEO of Mentree. “Through this collaboration, we plan to expand our support so that more companies preparing to enter the Japanese market can achieve tangible results.”
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