BAT Selected as Official Naver Partner

Comprehensive brand agency BAT (CEO Park Jun-gyu) announced on the 9th that it has been selected as an official partner of digital platform NAVER.

The official Naver Partner status is granted only to a select few specialized agencies after a rigorous screening process. This designation allows BAT to access the latest advertising information, technical support, and in-depth training programs offered by Naver. This allows BAT to provide more advanced marketing services to its clients and secure a competitive edge that allows it to respond quickly to a rapidly changing market environment.

Naver, a key platform that holds a majority of the domestic search market share, is considered an essential marketing channel for domestic businesses. BAT's selection as an official partner is expected to leverage Naver's influence and contribute to maximizing client business performance.

Founded in 2016, BAT is a global comprehensive brand agency offering comprehensive services, including brand strategy consulting, identity design, advertising campaigns, social content management, and performance marketing. With approximately 180 advertising, marketing, and branding experts across 30 different functions, the agency has completed over 400 brand campaigns to date.

Currently, BAT boasts 125 clients, including Kakao, Luton, and Bithumb, and is experiencing rapid growth, with an average annual revenue growth rate exceeding 100%. As of 2024, its revenue is expected to exceed 85 billion won.

Park Jun-gyu, CEO of BAT, said, “Being selected as an official Naver partner is a result of our efforts to combine data and creativity to achieve the best marketing results,” and added, “We will continue to work closely with Naver to provide differentiated integrated marketing services to help our clients exceed their business goals in the rapidly changing digital environment.”