Sandbox Network (Co-CEOs Pilseong Lee and Byeonggon Cha) announced that it has signed a strategic business agreement (MOU) with FromSeoul (CEO Hyeonse Choi), a virtual content and avatar technology startup.
Through this agreement, the two companies will combine FromSeoul's avatar creation, 3D digital fashion, and virtual content production pipeline technologies with the content planning and production capabilities of Sandbox's virtual creators. The two companies plan to strengthen their collaboration on Sandbox's virtual content launches and related projects, as well as jointly pursue global market expansion.
FromSeoul is a technology-based company that provides avatar and digital costume creation, a commission platform, and automation tools to global creators active in VRChat and virtual streaming. Recently, the company has been expanding into the digital fashion and intellectual property (IP) markets through collaborations with brands and artists.
Sandbox Network, a leading domestic multi-channel network (MCN), operates a diverse content business with over 200 creators. Celebrating its 10th anniversary, Sandbox is diversifying its business into virtual idol IP, content production, and book publishing.
Through this agreement, the two companies aim to create new achievements in the virtual IP field and strengthen their global competitiveness based on their technological prowess and content planning capabilities.
Sandbox Network CEO Pil-Sung Lee said, “We expect that our collaboration with FromSeoul will allow us to realize the potential for expansion of our virtual IP business,” and added, “We will continue our collaboration to ensure that it leads to differentiated synergy and sustainable results.”
FromSeoul CEO Choi Hyun-se said, “This collaboration will be an opportunity to suggest new possibilities for next-generation virtual content by combining FromSeoul’s production technology and Sandbox’s creative content capabilities,” and added, “We will also produce competitive results in the global market.”
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