SERA, an eco-friendly building solutions company, and Jo Kwang Paint, a leading domestic comprehensive paint company, are embarking on the joint development of a next-generation smart insulation system.
On August 29th, the two companies signed a Memorandum of Understanding (MOU) at their Gunpo R&D Center in Gyeonggi Province, agreeing to jointly develop a new product that combines Cera's high-performance insulation material with Jo Gwang Paint's heat-resistant coating technology. This agreement aims to enhance product performance through technological convergence and develop architectural solutions that meet ESG standards.
In particular, this MOU is a result of cooperation achieved through the 'Startup Open Innovation Challenge in Busan 2025' program hosted by the Busan Creative Economy Innovation Center, and is evaluated as a representative case in which technological cooperation between a startup and a local mid-sized company led to actual commercialization.
The scope of the collaboration includes: development and performance testing of Sera's insulation prototype; provision of coating materials and technical consulting for photoluminescent paint; and negotiations on reasonable unit price supply during the commercialization phase. Furthermore, the two companies plan to jointly develop sales and marketing materials targeting construction companies, contractors, and design firms, and pursue joint branding and promotional activities, if necessary.
Through this collaboration, Sera aims to introduce new products that combine heat resistance with high-efficiency insulation, thereby improving the energy efficiency of buildings and responding to ESG market demand based on eco-friendly certification. Jo Gwang Paint also expects to secure new growth engines by expanding its existing coating technology into the building materials sector.
“The combination of Sera’s insulation technology and Jo Gwang Paint’s coating capabilities will create a new standard in the ESG building materials industry,” said Sera CEO Kim Do-yeon. “Through this collaboration, we will also enhance our competitiveness in the global eco-friendly building market.”
Seo Soon-seok, head of the new business division at Jo Kwang Paint, said, “It is a meaningful step forward to go beyond simple material supply and participate in the joint development of a smart insulation system,” adding, “We will create new value in the construction market through the synergy between our two companies.”
“This achievement is an example of startups and local mid-sized companies discovered through the local innovation ecosystem bearing fruit in actual industrial settings,” said Kim Jin-seok, manager of the Global OI team at the Busan Creative Economy Innovation Center. “We will continue to actively support promising startups so they can advance into all industries.”
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