Babaground Co., Ltd. (CEO Heo Jeong), which operates the agri-tourism-based local tour and experience platform ' Noneunbeop ', announced on the 1st that it has attracted Pre-A bridge investment from impact investment firm Impact Square.
This investment is the result of Babaground's successful business structure, which has resulted in its recognition as a competitive platform in both the domestic and global OTA (Online Travel Agency) markets. In a world where early-stage startups often struggle to validate their revenue models, Babaground has quickly achieved tangible results since its pivot, demonstrating both business viability and sustainability.
Impact Square CEO Do Hyeon-myeong said, “Babaground’s business model is closely related to solving the problem of regional extinction, and is also in line with the government’s related policy direction such as the ‘Regional Extinction Response Fund.’ We highly evaluated its investment value in that it is a private sector-led solution that transforms regional resources into global tourism content.”
“This investment is a testament to our company’s potential not only in terms of financial performance but also in terms of social value,” said Heo Jeong, CEO of Babaground. “Going forward, we will expand our global distribution network, focusing on major inbound markets in Asia such as Japan and Taiwan, and further strengthen our platform capabilities so that international tourists can experience the unique cultures of various regions beyond Seoul.”
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