Nanum Vitamin (CEO Ha-yeon Kim), a digital donation platform operator, and Amway Korea Future Foundation (Chairman Hoon-ha Cho) announced on the 28th that they have signed a memorandum of understanding (MOU) to support the healthy growth of children and adolescents in need.
Through this agreement, the two organizations will jointly plan and operate various social contribution programs and campaigns targeting children and vulnerable groups, strengthening cooperation based on their respective infrastructure and expertise. Specifically, they aim to create tangible change in local communities by sharing social contribution data and jointly designing customized support models.
The Amway Korea Future Foundation is a non-profit organization that has consistently focused on social contribution activities focused on the welfare and health promotion of children and adolescents. It possesses expertise in diverse areas, including health management, education, and emotional support. Nanum Vitamin transparently operates the entire sharing process, including meal ticket issuance, settlement, and feedback, through a digital-based donation system and a nationwide network of Good Stores.
Last June, the two organizations jointly launched a campaign to provide meals and vitamin supplements to 100 children at risk of hunger. The campaign leveraged Nanum Vitamin's platform to efficiently distribute donations and was designed to be used directly by local restaurants and online channels, contributing significantly to the local economy.
This MOU is expected to serve as a foundation for expanding the existing cooperation model and establishing a practical support system targeting more children and youth.
“This agreement will serve as an opportunity to expand our field-oriented social contribution and lay a practical foundation for children and adolescents to grow up healthily,” said Je Dae-jin, Secretary General of the Korea Amway Future Foundation.
Kim Ha-yeon, CEO of Nanum Vitamin, said, “This will be an example of how a technology-based platform and social contribution capabilities can be combined to create a community-centered sharing structure,” and added, “We will expand this collaborative model nationwide.”
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