Bespin Global, an AI managed service company, announced that its US subsidiary, in collaboration with Google Cloud, has completed a project for a generative AI-based online shopping solution for global e-commerce company AdVon Commerce.
Founded in 2019, Advon Commerce is a US-based marketing technology company that supports content creation, search engine optimization, and media strategy for its clients' e-commerce platforms. Key clients include major US retailers such as Walmart, Big Lots, and Wayfair.
In this project, Bespin Global automated product content creation using Google Cloud's generative AI model, Gemini, and AI-based video generation technology, VEO. This enabled the company to provide content that enhanced the user experience, including automatically creating and improving product details and adding lifestyle-based videos.
Since implementing the project, Adborn Commerce clients' product search rankings have increased by 30%, generating $17 million in additional sales within 60 days. Average daily sales have also increased by 67%, and conversion rates have also increased by an average of 41% compared to similar products in the same category, driven by enhanced product content and increased consumer engagement.
Building on these project achievements, Bespin Global's US subsidiary is continuing to expand its business in the North American market. Since entering the market in 2021, the company has secured a variety of local clients, including Caesars Entertainment and Nylas, and has been recording double-digit revenue growth each year. In 2024, it achieved sales of KRW 93 billion, and in the first half of 2025, it continued to grow by over 20% year-on-year.
The company's growth stems from securing large-scale projects focused on industry-specific solutions. Key examples include: integrating and AI-based restructuring of a global distribution company's distributed sales data; providing customer consumption pattern analysis solutions for entertainment companies; and providing data analysis and cloud service support for a fashion B2B marketplace.
Kim Sunny, Global CEO of Bespin Global, said, “This project demonstrates that generative AI and cloud technology can lead to real business results,” and added, “We will continue to strengthen our position in the North American market based on industry-tailored solutions.”
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