Dexter Crema (CEO Dongjin Son and Kyungwoon Song), an AI digital marketing company and subsidiary of Dexter Studio, officially launched the AI-based influencer marketing platform 'Linkplorer' at the 'Content Marketing Summit 2025 (CMS 2025)' that opened on the 19th.
Now in its 10th year, the Content Marketing Summit is Korea's largest content marketing conference, bringing together marketing experts, brands, tech companies, agencies, and other industry professionals to share the latest trends, strategies, and technologies.
At this event, Dexter Crema operated a demonstration space for LinkFlorer, a performance-based influencer marketing platform, and provided on-site experience and technical consultations, receiving positive responses from participants.
LinkFlorer leverages AI technology to provide customized persona matching through brand data analysis, an automated bidding system, and integrated influencer digital asset management. This enables a transparent, performance-driven settlement system and builds an integrated ecosystem between brands, influencers, and agencies.
Additionally, CEO Son Dong-jin delivered a lecture titled "The Evolution of Influencer Marketing: The Era of Automated Marketing Created by Algorithms." He highlighted the limitations of mega-influencer-centric marketing, the lack of quantitative metrics, and cost-effectiveness, while also introducing LinkFlorer's innovative solutions and vision.
Dexter Crema CEO Son Dong-jin said, “With this launch, we plan to fully launch Linkplor into the influencer marketing market,” and “We will strengthen our competitiveness in the field of digital marketing convergence solutions by combining it with our new technologies, such as the AI marketing solution ‘Adplorer’ and the AI content production studio.”
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