Ambient AI startup Sorcerix (CEO Ryu Hyeon-jong) announced on the 19th that it has secured $1 million in investment from Silicon Valley investment firm South Park Commons (SPC). Sorcerix previously secured pre-seed investment from Mashup Ventures and Devsisters Ventures in 2023.
Sorceryx leverages ambient computing technology to create a convenient smart environment that users can utilize in their daily lives without direct commands or intervention. Its AI-powered "Sorceryx Lens" analyzes spatial and user conditions in real time, proactively providing personalized services such as temperature, lighting, clothing recommendations, and beverage preparation.
Sortrix, comprised of top-tier engineers from companies like Google, Meta, and Microsoft, has been recognized for its technological excellence both domestically and internationally since receiving pre-seed investment, including selections for programs like the Ministry of SMEs and Startups' Deep Tech Tips and the NVIDIA Global Collaboration Program. Since June, the company has been actively expanding into the global market, conducting product testing with early users in the US.
SPC, which made this investment, is a Silicon Valley investment firm and technology-focused community formed by former members of global tech giants like Facebook and Dropbox. All partners have extensive experience in founding, developing products, and growing organizations. Their approach is to collaborate with founders from the ideation stage, focusing on solving technical challenges and identifying promising startups early on.
With this investment, Sorceryx will participate in SPC's unique Founder Fellowship program. This accelerator program accelerates early growth in the global market by collaborating closely with SPC's investment partners on hypothesis testing, prototype development, and customer interviews over a set period of time.
“The entire team will move to Silicon Valley to conduct large-scale beta testing with the goal of launching in the U.S. early next year,” said Ryu Hyun-jong, CEO of Sorceryx. “Through SPC investment and collaboration with local experts, we will further enhance the product and successfully establish ourselves in the U.S. market.”
Eunwoo Park, a partner at Mashup Ventures who led Sorcerix’s first investment, said, “A startup team with world-class technological prowess has been recognized by a Silicon Valley technology investment firm and has entered the U.S. market in earnest.” He added, “Mashup Ventures will continue to actively support AI startups entering the U.S. market.”
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