P2ACH AI, an artificial intelligence (AI)-based advertising effectiveness analysis solution company, announced that it has been selected for the 'SCALE-UP TIPS' program hosted by the Ministry of SMEs and Startups.
"Scale-Up Tips" is a government-private partnership program that identifies and supports promising technology startups. It aims to provide R&D funding for technological advancement and market expansion, as well as strategic growth. Selected companies can receive up to 1.2 billion won in support over three years. The government matches private investment with matching funds, thereby enhancing commercial viability and technological competitiveness.
Peach AI was selected for this program based on its specialized technologies in retail and outdoor advertising, including ▲media effectiveness analysis utilizing vision AI technology, ▲customized marketing solutions based on customer behavior, and ▲retail inventory analysis services. In particular, Peach AI received high marks for its global expansion potential and applied technology, based on its project experience and track record in overseas markets such as Japan and Vietnam.
The company stated, “Through this selection, we have secured the necessary funding and strategic support for technology development and market expansion,” and explained, “We plan to expand our presence in the global market by advancing our AI-based data analysis capabilities and strengthening our innovative solutions in the retail and advertising sectors.”
Peach AI previously secured approximately KRW 3 billion in a pre-A round earlier this year. Its technological prowess and growth potential have been demonstrated in the market, including its selection as one of the "2025 Innovation Premier 1000" and selection as a "First Penguin" company by the Korea Credit Guarantee Fund. Furthermore, it has acquired global certifications such as ISO 27001 and GDPR, demonstrating its compliance with international standards for data security and personal information protection.
The industry believes that Peach AI's selection as a 'Scale-Up Tips' will strengthen its position as a technology-based startup and further accelerate its competitiveness in the global AI solutions market.
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