RVDS, a global K-Food multi-brand operator, announced on the 14th that it has secured Series A investment from major venture capital firms, including 500 Global. The specific investment size was not disclosed.
Founded on July 30, 2024, RVDS is a food tech startup with a core mission of "making K-Food a part of everyday life," aiming to bridge the gap in Korean food supply in the global market. Amidst the growing demand for Korean food driven by the proliferation of K-content worldwide, RVDS recognized a shortage of brands that offer quality, price, and consistency.
The company is building a scalable growth model by securing local F&B assets and leveraging standardized operating systems and data-driven decision-making, centered around a Growth Through Acquisition (GTA) strategy.
RVDS has selected Southeast Asia as its first strategic market and plans to use this investment to enhance its digital operational infrastructure, including ▲restructuring its corporate and organizational structure, ▲expanding store openings in key commercial areas, ▲establishing a shared kitchen (CK), ▲brand renewal (space and BI), and ▲integrating POS, ERP, and collaboration tools. Through these efforts, RVDS aims to expand its portfolio of popular K-Food brands across Southeast Asia and, in the mid- to long-term, to enter the North American market.
“Global demand for K-Food is already sufficient, but the structural supply that can continuously meet this demand is still lacking,” said Eunmin Kwon, CEO of RVDS. “Our goal is to create reproducible operational performance based on standardization and digitalization, and to provide a Korean food experience that is easily accessible to everyone.”
500 Global's Koo Hyun-mo, who participated in this investment, commented, "RVDS is a team with the strategy and execution capabilities to achieve tangible results in the global consumer market, especially in the Southeast Asian market. We expect their approach to responding to rapidly growing local demand to be effective."
Building on its initial success in Malaysia, RVDS plans to expand its business to key Southeast Asian countries, including Thailand, Vietnam, and Singapore. Its strategy is to further expand into the North American market, solidifying its position as a multi-brand operator in the global K-food market.
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