Fluxcity Inc. (CEO Jae-min Yoon) announced on the 13th that it has signed a strategic partnership with Plug Golf, a sports and facility management solution brand, and Flange Inc. (CEO Young-kwang Cho), a golf ERP specialist company, to provide integrated digital transformation services for golf courses. This agreement follows the agreement with golf course management solution company Catalonics on the 8th, and is significant in strengthening the cooperative system of the Intelligent Golf Tech Alliance.
According to market research firm Verified Market Research, the global golf software market is projected to grow from approximately $44.1 billion in 2024 to approximately $934.1 billion in 2031. The domestic golf course industry is also rapidly adopting digital transformation to address rising operating costs and changing workforce structures.
The Intelligent Golf Tech Alliance is a consultative body comprised of golf-related digital solution companies that collaborate to integrate IT technology into the golf course industry and provide integrated digital services. The alliance plans to expand cooperation with various IT solution companies and advance technology in the future.
Through this collaboration, Fluxity and Flange plan to gradually pursue technological collaboration to enhance service packaging and platform scalability, establish a joint sales system, and improve golf course operations. Specifically, by integrating Fluxity's game control solution with Flange's ERP system, the company plans to organically connect all aspects of golf course operations, including member management, reservations, and settlement, and provide an integrated operating environment that even enables real-time F&B ordering and settlement during games.
Fluxity's "Plug Golf" consists of a match control solution and a facility operation solution. The match control solution comes in a tablet form that attaches to a golf cart and a portable form optimized for a no-caddie environment, providing real-time golf course monitoring and match management capabilities. The facility operation solution includes remote control of the clubhouse and key facilities, as well as energy-saving features.
Flange Co., Ltd. supports data-driven decision-making, including performance analysis based on the Executive Information System (EIS), reservation status monitoring, future reservation prediction, and marketing channel recommendations, through its AI-based ERP solution for golf courses, 'ARP (AI+ERP).'
A Fluxity representative stated, “The collaboration between our 10+ years of IT expertise and Flange, Korea’s leading golf course ERP company, will create powerful synergy,” adding, “We expect that this collaboration between our two companies will accelerate the digital transformation of golf courses.”
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