Pure Storage , an IT leader providing innovative data storage technology and services, announced that it has provided the Pure Storage platform to Kakao Pay, a fintech platform company, to help build a sustainable data center that significantly improves operational efficiency and reduces environmental impact.
Kakao Pay is committed to providing innovative financial services with a focus on sustainable IT infrastructure. As the demand for non-face-to-face payments surged during the COVID-19 pandemic, Kakao Pay felt the need to increase storage capacity to support the growing database and ensure service stability. In particular, Kakao Pay recognized the importance of a more efficient storage solution and introduced Pure Storage to cost-effectively manage the increasing transaction volume while minimizing power usage and carbon emissions.
Kakao Pay has significantly improved performance, stability, sustainability, and cost efficiency by introducing Pure Storage platform consisting of FlashArray//C and FlashArray//X. Pure Storage’s non-disruptive architecture prevents productivity loss and downtime during data migration and storage capacity expansion, ensuring business continuity. In addition, Pure Storage’s all-flash storage platform drastically reduces carbon emissions, further strengthening its position as a responsible financial company.
The key benefits that Pure Storage Platform provides to Kakao Pay are as follows:
Improved performance and operational stability through all-flash: With Pure Storage providing up to 99.9999% availability, Kakao Pay has not experienced any operational downtime due to storage issues since its introduction. The time required for database recovery has been improved by 75% from 12 hours to just 3 hours, and the data migration time has also been reduced by 91% from 12 hours to less than 1 hour.
Reduced costs and improved data center efficiency: Since implementing Pure Storage solutions, Kakao Pay has been able to reduce its data center floor space by 92% and power consumption by 75%, saving 425MWh of energy annually. If Kakao Pay had wanted to expand its 2PB storage capacity in its existing environment, it would have needed to add 334 servers, which would consume 39,294W of power and require 334RU of floor space. However, Kakao Pay implemented the same capacity with just eight Pure Storage arrays, consuming 9,952W of power and 24RU of floor space. In addition, with Pure Storage’s continuous data reduction technology, Kakao Pay has achieved a data reduction rate of 6:1, reducing the required storage capacity by up to 83%, resulting in significant cost savings and efficient use of floor space.
Supporting the journey to carbon neutrality: Kakao Pay has reduced the carbon emissions of its data center by introducing Pure Storage’s all-flash storage. In the existing server-based environment, when building 2PB of storage capacity, it was expected that carbon dioxide emissions would be approximately 202 tons (202,544 kg), but after introducing Pure Storage, emissions were drastically reduced to 41 tons (41,415 kg), which is equivalent to planting 3,884 trees over 10 years. This achievement is expected to spur Kakao Pay’s initiative to build sustainable data centers.
Park Joo-seung, a system engineer at Kakao Pay’s Infrastructure Platform Lab, said, “Through the introduction of the Pure Storage platform, we have significantly reduced power consumption and floor space, laying a solid foundation for sustainable operation.” He added, “Going forward, we will focus on minimizing waste of resources and further reducing our impact on the environment by building a sustainable IT infrastructure.”
“With the Pure Storage platform, Kakao Pay has strengthened its ability to provide exceptional financial services while optimizing operational efficiency,” said Freddy Cheung, Vice President of Asia Pacific at Pure Storage. “Pure Storage will further accelerate the construction of sustainable all-flash data centers that are essential for innovation in Korea’s financial infrastructure.”
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