PULSE9 (CEO Park Ji-eun), the production company of the 11-member AI idol girl group 'IITERNITI' and a techtainment company, announced on the 20th that it signed a letter of intent (LOI) with ETRI (Electronics and Telecommunications Research Institute) for cooperation in film and video technology and promotion of the Busan International Short Film Festival .
This LOI was carried out with the aim of contributing to the development of each organization by establishing an organic cooperation system among Pulse Nine, ETRI, and the Busan International Short Film Festival in promotion of the Busan International Short Film Festival, planning of future projects, business cooperation, and commercialization.
ETERNITY's 'Luv or Dare' music video is composed of real-life footage created with generative AI and content shot in 2D. By applying a method of converting this into 3D, a streaming pilot service will be conducted on an OTT-based user-selectable stereoscopic media platform developed by the ETRI Busan Joint Research Lab.
Eternity will also serve as an ambassador for the Busan International Short Film Festival, promoting the festival to the public and working to expand the festival.
Previously, Pulse Nine presented the short-form film 'Seoul Urban Legends' that applied 'Deep Real AI Live', a real-time face conversion technology, in October 2023, thereby accelerating its participation in the film and video technology industry that utilizes AI technology. Recently, through the Eternity exclusive exhibition 'IITERNITI+U' held in Hong Kong, it presented an 86-inch human-sized AI idol prototype that enables real-time fan interaction by applying openAI's real-time LLM technology.
Park Ji-eun, CEO of Pulse Nine, said, “When we introduced AI Face Swap in the movie ‘Seoul Urban Legend,’ we saw that it would be highly utilized in movies and that it would bring many changes to the future of movies. With this LOI with ETRI-Busan International Short Film Festival, we hope that the range of technology utilization in 3D video technology and movie videos will expand further.”
Meanwhile, 'DEEPREAL LIVE' is the first commercial face-changing technology developed by Pulse Nine for broadcasting. It has been introduced to live broadcast programs of domestic broadcasters such as YTN, SBS, and Arirang International Broadcasting, and is also being implemented in the production of the affiliated AI idol 'Eternity'.
Overseas, they are continuously attracting attention as a global K-pop AI entertainer, especially in the European market. In 2022, they were introduced together with K-pop superstars at the V&A special exhibition in the UK. In 2023, they successfully completed the first solo concert as an AI idol, establishing themselves as a leader in AI idols.
In 2024, they will perform at the closing ceremony of the UN ITU event in Switzerland, and are currently holding a solo experiential exhibition as an AI idol at the HKDI Gallery in Hong Kong, continuing their active work.
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