Mission Law Firm Hosts "Cross-Border Strategies in Transition"

The 'Stanford Global Salon', co-hosted by Mission Law Firm and the Stanford Center for Innovation and Design Research (SCIDR), was successfully held at Stanford University in the United States on the 14th (local time).

This event was designed for companies and entrepreneurs seeking to establish cross-border Korean-US companies amidst the rapidly changing international landscape and domestic and international uncertainty. With former President Trump expected to re-elect in 2025, further strengthening the "America First" policy, the event discussed the impact of key issues such as tightened visa regulations, strengthened review authority of the Committee on Foreign Investment in the United States (CFIUS), and technology protectionism, as well as strategies for coping with domestic and international instability.

The opening remarks were followed by an opening speech by Professor Kim So-hyung of SCIDR, followed by a keynote speech by Attorney Kim Seong-hoon of Mission Law Firm on the topic of "Cross-Border Company Strategy in the Era of Transition." Attorney Kim Seong-hoon defined the current era, brought about by the weakening of democracy and political turmoil worldwide, as an era of "corporate imperialism," and emphasized the need for a Cross-Border Company Strategy that effectively leverages the capital markets and markets of various countries to achieve growth in response to the neo-globalization that this era brings, characterized by the concentration of capital markets and the unification of standards.

Furthermore, he emphasized that becoming a cross-border company requires management skills that enable integrated understanding and decision-making across the laws of more than two countries, flexibility to connect with the capital markets of more than two countries, and the establishment of regional and industry-specific social capital (information, trust, and networks) to access new markets. Afterwards, Primer's partner Ian Park and attorney Seonghun Kim held a fireside chat on the topic of "Cross-border strategies in transitional times." Partner Ian Park, who is also the publisher of Silicon Valley Weekly, provided practical insights into strategies for startups entering the US market to succeed in capital and product markets. The networking session that followed fostered active exchanges among startup professionals, Silicon Valley entrepreneurs, investors, and students.

Following the Stanford Global Salon, the second part featured the "Silicon Valley Entrepreneur Networking," co-hosted by TheVentures and Like a Lion. Panelists including Stanford Professor Kim So-hyung, TheVentures co-founder Moon Ji-won, and Kurated Agency founder Lee So-ra participated in an in-depth discussion on the topic, "K-Wave: The End of a Trend or the Rise of a New Global Industry?" Finally, in the third part, attendees from the first and second parts gathered together for a networking session.

This salon, attended by approximately 200 people, received a rave review, offering practical insights beyond simply establishing overseas corporations, including practical localization strategies, successful investment attraction strategies, and go-to-market strategies. Held at Stanford University, home to global innovations like Google, Facebook, and Instagram, the event was recognized as a meaningful opportunity to explore new growth opportunities in the increasingly uncertain US market.

Kim Seong-hun, the representative attorney, emphasized, “In a rapidly changing global environment, all companies must now develop a strategy as a Cross Border Company. As a Cross Border Company, we will take the lead in building information, trust, and networks for our entrepreneurs as they move forward across borders.”

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