AI Agent-based cross-border commerce startup Skin Seoul announced on the 20th that it had attracted pre-seed investment from 500 Global and Singapore's Blueprint Ventures. The investment amount and corporate value were not disclosed.
Skin Seoul is a startup that solves problems in the cross-border e-commerce sector, such as inventory, product composition, operation, and marketing, through AI technology and an innovative business model. In particular, it operates a skincare platform based on global interest in K-beauty, and is innovating the beauty e-commerce industry by utilizing its own AI technology.
The company has the competitive edge to quickly enter major markets such as the US, Southeast Asia, and the Middle East through its curated product offering and agile business model based on big data and AI technology. It has the technology to improve various e-commerce efficiencies such as dynamic pricing, personalized recommendations, and inventory management optimization, and this allows it to maintain flexibility in a rapidly changing market.
Skin Seoul is rapidly growing since its establishment just one year ago, introducing products to the US, Australia, Malaysia, Singapore, and other countries around the world based on K-beauty product SKUs centered around its Singapore headquarters. It was also selected for TIPS, a technology startup support program by the Ministry of SMEs and Startups, and is focusing on technology development through successful fundraising in both Korea and Singapore.
Kim Kyung-min, partner at 500 Global, said, “Skin Seoul’s AI technology and business model that innovates the entire value chain have the potential to be applied to various industries,” adding that he expects it to be utilized in other industries such as fashion and food as well as beauty in the future. Park Geun-young, CEO of Skin Seoul, said, “Based on this investment, we plan to focus on collecting databases, expanding into 10 global markets, improving AI agent technology, and strengthening distribution and fulfillment models.”
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