– “AI companies’ indiscriminate data collection will be depleted like fossil fuels”
– “Building a blockchain-based platform to protect creators’ rights and distribute profits”
– Partnership with Stability AI… “Preparing for the era of Hollywood-level AI creation”
“Do you see this? This is the ‘story’ platform we created.”
On the evening of the 12th (local time), co-founder Jason Zhao, whom we met at the PIP Labs headquarters in Palo Alto, California, USA, opened his laptop and demonstrated the company's core technology as soon as he opened it. It was the process of a single photo taken with a smartphone being registered on the platform in an instant, and copyright information being recorded on the blockchain.
“AI is a technology that will bring about the greatest change in human history. It is a time when innovative changes are needed, especially in the field of intellectual property rights.”
As the evening glow of Silicon Valley seeped through the office window, CEO Zhao cited intellectual property issues as the biggest challenge of the AI era. He mentioned model architecture, computing power, and data as the three key elements of AI development. And he emphasized that the most important thing is data, or “intellectual property rights.” The company was recently recognized as a corporate value of 3 trillion won in the United States.
“The Transformer model developed in 2016 is the basis of the architecture used by most AI companies. Many models are now open source. Computing power is also becoming cheaper as countries including China are making efforts to build data centers. In the end, what remains is data.”
The recent lawsuit filed by the New York Times against OpenAI shows the current state of intellectual property rights in the AI era. Zhao pointed out the contradiction in the current situation, saying, “An AI company signs a $10 million contract with a certain media company, but tries to use the content of another media company without permission.”
“99.9% of the content on the Internet today is user-generated content. Everything from food reviews to travel blogs to comments on online forums is user-generated content. But AI companies are using this content for learning without permission, and the creators are not compensated at all.”
He likened this situation to “harvesting without planting seeds.” Quoting OpenAI co-founder Ilya Sutskever’s recent remark at an AI conference that “data is like fossil fuels,” he emphasized that “we need to produce and use data in a sustainable way.”
PIP Labs' 'Story' platform, led by CEO Zhao, is building a system that grants 'intellectual property Lego blocks' to all content to solve these problems.
“The invention of printing in the 1500s gave birth to the first intellectual property system. Five hundred years later, we’re still using that system. A slow system of paper and pen that can’t handle the internet and AI.”
The company recently expanded its business by forming a partnership with Stability AI. The story platform is building a system that gives all content a digital identifier so that AI can read it and creators can earn revenue.
“Within 10 years, 8 billion people around the world will be able to create Hollywood-level content using AI. If new content combining Disney characters and Blackpink’s music generates revenue, the revenue can be automatically distributed to each copyright holder.”
“Our goal is to make AI an opportunity, not a threat, for creators,” said CEO Zhao. “Just as Netflix transformed the film industry, Story will revolutionize the content industry in the AI era.”
You must be logged in to post a comment.