Palo Alto Networks, a leading global cybersecurity company, held its annual customer and partner event, 'Ignite on Tour Seoul', at Chosun Palace Gangnam in Gangnam-gu, Seoul on the 14th.
The event, themed 'Reimagining Cybersecurity with Precision AI™', was attended by approximately 500 domestic and international partners, customers, and security experts who had in-depth discussions on the impact of AI on the cybersecurity environment and how it is revolutionizing the way we protect our digital lives.
With the rapid development of digital technology, domestic companies are at greater risk of being exposed to sophisticated cyber threats, including ransomware and AI-based attacks. According to the Korea Internet & Security Agency (KISA), the number of reported cyberattacks in 2024 will reach 1,800, the highest ever. This is a significant increase from 1,142 in 2022 and 1,277 in 2023. Cyberattacks are categorized into server hacking, DDoS attacks, ransomware, malware infections, and spam text messages and emails. In particular, AI-based cyberattacks have made server hacking the fastest-growing threat. In the first half of 2024, 504 server hacking incidents were reported, up 58% from the same period last year. In addition, 153 DDoS attacks, 106 ransomware and malware infections, and 136 other issues were reported, indicating that cyber risks are becoming increasingly complex.
Simon Green, President of Palo Alto Networks Japan and Asia Pacific (JAPAC), emphasized in his keynote speech that the advent of AI has become a historical inflection point. He mentioned that while AI is accelerating the pace of business change and improving efficiency and productivity, hackers are also using the same technology to launch more sophisticated, large-scale, and rapid attacks. He also warned that enterprises and security teams are facing challenges such as increasingly complex security infrastructures, expanding attack surfaces, increasing data requirements, and government regulations.
As such, the growing complexity of cyber threats has highlighted the need for real-time information, AI-based insights, and platform-centric cybersecurity solutions. Palo Alto Networks has introduced Precision AI, which integrates machine learning (ML), deep learning (DL), and generative AI into real-time applications to counter AI-based threat tactics. Precision AI is integrated into Palo Alto Networks’ main platforms, Strata™, Prisma®, and Cortex®, to provide organizations with enhanced security capabilities.
Park Sang-kyu, CEO of Palo Alto Networks Korea, said, “AI is influencing fundamental changes in our business and work culture. In other words, it is creating a wave of innovation by strengthening automation based on AI technology, developing content, and improving customer and employee experiences. On the other hand, threats based on AI technology are also increasing exponentially. In order to protect their valuable assets and core data from these current and future threats, Korean companies need to introduce security solutions based on AI-based technology to strengthen security, increase visibility, and automate defense systems.”
Meanwhile, Ignite Tour on Seoul hosted the 'Ignite on Tour Korea CxO', co-hosted by Palo Alto Networks and the American Chamber of Commerce in Korea (AMCHAM). Palo Alto Networks hosted this event to discuss how artificial intelligence (AI) is changing the digital landscape and how it is innovating the way we protect the digital environment. Palo Alto Networks plans to establish a forum for cooperation on cybersecurity through its future partnership with AMCHAM, and to solve cybersecurity challenges together through more active exchanges and synergies.
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