On the 15th, MezzoMedia announced that it had changed its name to 'CJ MezzoMedia Inc.' and unveiled a new corporate identity (CI) and slogan. This name change signifies the strengthening of synergy between CJ ENM and its affiliates and the full-scale promotion of a mid- to long-term growth strategy, and is interpreted as a major change for the first time in about 21 years since its establishment in 2004.
As the first digital media agency in Korea, Mezzo Media has adopted a new mission that combines the brand value of CJ Group while maintaining the corporate heritage built up over 26 years. This implies the company’s intention to further solidify its leading position in the digital advertising market.
The new CI strengthens the connection with the group by applying the CJ logo and font. The font and layout of the existing logo were improved to increase readability, and the design elements were reorganized to comply with the CJ Group's brand guidelines.
The new corporate slogan, 'Digital Marketing, Beyond Boundaries', contains the ambition to innovate digital marketing by overcoming the limitations of media. CJ Mezzo Media will provide differentiated cross-media marketing expertise based on AI and data-based integrated marketing solutions and the synergy of CJ ENM and its affiliates. In addition, it plans to provide customized strategies for advertisers and achieve innovation in advertising performance by utilizing digital marketing know-how accumulated for over 25 years and the largest media partnership in Korea.
CJ Mezzo Media has been leading the industry since its digital media rep business, and last year, it proved its competitiveness by winning eight awards at an awards ceremony hosted by major advertising media companies. In addition, it is leading the success of advertisers' campaigns by providing sophisticated targeting and various products through its own platform 'TargetPick'. Recently, it is expanding its product lineup to fit new advertising environments such as commerce and CTV.
In addition, we are developing an AI-based advertising solution called 'AX (AI of Experience)', which provides more efficient support from advertising proposals to operations and performance analysis. Recently, 'AX Budget Optimizer', jointly developed with CJ Group's AI Lab, is effectively improving advertisers' business performance and receiving high satisfaction.
CJ Mezzo Media is strengthening its digital media rep as well as its cross-media marketing expertise through strategic collaboration with CJ ENM and its affiliates, and is also working to build a foundation for its retail media network business.
CEO Baek Seung-rok said, “This name change will be an important turning point in line with the rapidly changing environment of the digital advertising market,” and expressed his ambition, saying, “Through synergy with CJ ENM, we will grow into a number one company that leads the market beyond the industry.”
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